Meet the Mezcal Brand Launching a Surrealist Art and Music Party at Their Mexican Distillery

Harmony Cardenas
el silencio mezcal casa umbra event - Credit: TONI FRANCOIS

el silencio mezcal casa umbra party – Credit rating: TONI FRANCOIS

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What transpires when you consume mezcal? The reply, it appears, relies upon on what you’re drinking — and who you are ingesting with.

Extra from Rolling Stone

Extended acknowledged as 1 of the countrywide beverages of Mexico, mezcal is acquiring a second in this part of the Americas also, with both of those cocktail bars and casual cocktail carts alike stocking up on the agave-based mostly spirit. Amongst the leaders of this new mezcal motion is El Silencio, a Oaxaca-primarily based model that is reshaping the way the standard spirit is loved — and professional.

Linked: The Very best Mezcal Brand names to Consume Right Now

Even though the brand name is very best-recognized for its daring Espadín expression (in a matching daring black bottle, natch), El Silencio has branched out in modern several years to curate full experiences for its shoppers and fans, opening an personal, six-place luxurious resort previous summer time on the site of their distillery outside the house of Oaxaca, and then welcoming guests to the assets in November for a dazzling all-evening bash to ring in the new room (and maybe, to rejoice the easing of Covid constraints in Mexico also).

Credit: El Silencio

Credit score: El Silencio

El Silencio

El Silencio Espadín Mezcal

For founders Vicente Cisneros and Fausto Zapata, equally the resort and occasion (dubbed “Umbra,” following a phrase made use of to describe shadows in the darkish) are section of their initial vision to make El Silencio a brand that celebrates and amplifies culture, both equally in its area Mexican community and all-around the world.

This drop, Umbra returns for a next set up, with a 12-hour immersive art and new music function the moment once more taking put on the storied grounds of Casa Silencio. Tentatively established for November, the celebration will feature artists, dancers and musicians unfold out throughout the 16-acre property, as visitors transfer all over and take a look at at their leisure. Interactive performances (assume magicians and immersive theatrics) will punctuate the night time, while a roster of classical instrumentalists and entire world-renowned DJs guarantee to keep the bash likely well into the morning hours.


Credit history: TONI FRANCOIS


Of training course this currently being El Silencio, be expecting the mezcal to be totally free-flowing and plentiful the model is also bringing in best cooks from across Mexico to curate a sequence of compact dishes and culinary sets to maintain company nicely-fed.

The complete function is set towards the backdrop of the so-identified as “Valley of Silence,” a sweeping and picturesque perch of rolling hills and agave fields, which will also provide as a purely natural canvas for a more substantial-than-life mild demonstrate and late evening fireworks.


Credit rating: TONI FRANCOIS


Though the to start with iteration of Umbra was limited to friends and spouse and children, El Silencio is opening up this year’s occasion to ticketed visitors, with actual pricing and availability to be declared before long. Immediately after two decades of quarantine and social distancing, the brand name claims it is fired up to generate experiences in serious lifetime all over again, and welcome attendees back again with a consume or two.

“Spirits are intended to convey folks with each other,” Zapata tells Rolling Stone. “It is why they were being designed [and] why they exist.”

While Zapata admits that “Umbra is difficult to set into words,” he says the intention is to get the soul and spirit of the brand’s mezcal and translate it to a bodily form. “Umbra is a fruits of audio, arts and performances all wrapped all-around a surreal setting, which materializes all the factors of magic and madness that define El Silencio,” he describes. “We’ve developed an practical experience as opposed to just about anything else viewed before, transporting company specifically into the environment of El Silencio.”


Credit score: TONI FRANCOIS


While Umbra is set to be a defining cornerstone for El Silencio (Zapata confirms that he’s hoping to make it an once-a-year party), the brand isn’t resting on its laurels when it arrives to what manufactured it renowned in the very first put: earning high-stop, higher-high quality mezcal.

To wit: El Silencio is launching a new premium expression, properly titled “Rare,” in conjunction with the party. As Zapata clarifies, Exceptional is truly that: a mezcal built from a proprietary blend of wild agaves which is not historically cultivated, but fairly foraged or found. Developed at the brand’s distillery at Casa Silencio, the agaves that make up the expression are cooked in a concave stone oven, milled by El Silencio’s modern photo voltaic-run stone “tahona” wheel, and then fermented in oak vats and double-distilled in copper stills on web-site. The liquid is then rested for just one yr in glass right before bottling to mellow.

Although mezcal is typically described by its smokiness, El Silencio suggests Unusual will supply up a much more “elegant” palate, with what the brand describes as “a sweet array of wild agave flavors that morph into an explosion of fruit, spice and floral notes on the end.” The confined-version release will appear in a attractive black glass bottle and only be available in pick out markets.

Credit: El Silencio

Credit history: El Silencio

El Silencio

For Zapata, the new expression showcases the very same enthusiasm and meticulous attention to depth that goes into curating Umbra, highlighting the final purpose of El Silencio to connect merchandise with men and women in a entire new way.

“El Silencio is an expertise, just one that commences with the quality of our hand-crafted item,” Zapata claims. “Since our inception, we have been cultivating a society, a way of living and a story significantly past our mezcal that will hardly ever prevent becoming penned. We want folks to become component of this tale and be keen to share it with other folks. Our intent is for El Silencio to be appreciated holistically as an artisanal spirit and for the ordeals we produce to inspire a sense of curiosity for shoppers, generally asking yourself what’s next on the horizon.”

And though Zapata admits that the absence of social interaction all through the pandemic “left a void for us all,” he suggests he’s been thrilled at the amount of people asking about Umbra, which demonstrates that folks are prepared to be alongside one another again. “It is so refreshing to see people today keep in mind just how interconnected we definitely are,” he shares. “To check out individuals embrace this now additional than at any time before, fuels everything we do. It is the best emotion in the world as it is ultimately our motive to be.”

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