USING ANIMATED VIDEOS FOR YOUR BUSINESS CONCEPT

Harmony Cardenas
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Are you looking for a way as an entrepreneur to project your product in the market to make it stand out amongst other entrepreneurs both local and global? Then you should consider using animated videos. 

Most perfect products these days don’t yield up to expected profits because they are not technically publicized in the market. Technology in this century has made it easy to market goods in which the use of animated videos is strongly considered as one.

Animated videos also known as Animations are organized graphical and pictorial representations of one’s ideas, product descriptions, and benefits. So far, animated videos have withstood the test of time and have proven a great business strategy in product sales. Animated videos project a lot of easily assessable and useful information in a short time.

There are many online platforms these days that deal with the production of animated videos to help boost your business. Check out Fiverr for some business-oriented animated videos  

Here are some of the ways animated videos can positively influence one’s business:

  • Increase in market profits: Animated videos do not only give your product an edge over others, but it also triggers customers to purchase the product thereby increasing profits. Animations stick to the viewer’s brain and always making them come back for the product. 
  • Relativity with the customers: Recent research has shown that videos and images stick to the brain longer than words.  Animations stick to the viewer’s brain by providing a well detailed relating content for the target audience, engaging them in the video. The use of Animated videos captures the attention of the audience thereby making them patronize the product. 
  • As an important Entrepreneurial tool: using animated videos technically sends a long advertising message to the audience. Take for example youtube, Instagram, Google Fiverr projects a wide variety of business-oriented animated videos. This makes an entrepreneur stand out amongst the others in the market. Also the duration each viewer spends on the video yields profit for the company. Animated videos do not only protect your products but also generate traffic for the likes of Google and Fiverr thereby earning you some capital.

Also, the use of animations in business meetings, exhibitions and as proposals creates an excellent impression on potential clients and the audience.

  • Creates a better description of your product: words sometimes cannot fully describe one’s intentions and ideas. The use of animated videos goes along making the product stand out by projecting a well-detailed representation of one’s ideas, product descriptions, and services    all in a short time.
  • Entertainment: Many advertisement lack humor, use of animated videos will make it easy to entertain the target audience and at the same sending a message about one’s product which at the end according to survey study has yielded a lot of profits for the company or individual.
  • Cost of production: Many have been discouraged about animations due to its cost and accessibility. So far, animations have saved a lot of company’s costs when it comes to advertisement and relating to the target audience. At the same time managed cost and providing relatively positive feedback in the market. 

In conclusion, the use of animated videos is the next step when it comes to promoting one’s products and services in the market. It is cheap, faster and safer than other methods.

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