‘Arts in Hong Kong’ Campaign Launched to Showcase City’s Appeal as an Arts and Culture Hub to a Global Audience

Harmony Cardenas
Art Central features a few hundred exquisite art pieces from more than 50 galleries, among which more than 20 joined Art Central for the first time. (CNW Group/Hong Kong Tourism Board)

Art Central options a several hundred exquisite artwork pieces from extra than 50 galleries, amid which extra than 20 joined Artwork Central for the very first time. (CNW Team/Hong Kong Tourism Board)

TORONTO and HONG KONG, May possibly 26, 2022 /CNW/ – This summertime, bask in the warm glow of Hong Kong’s dazzling arts and culture scene – where ever you are in the earth. Using on the staging of worldwide artwork and cultural functions, the Hong Kong Tourism Board (HKTB) is launching an ‘Arts in Hong Kong‘ marketing campaign to showcase to a world-wide audience the city’s incredible and enduring appeal as an arts and cultural hub. The campaign aims to increase Hong Kong’s international profile further, featuring in-depth local community arts and cultural tours and interactive art tech ordeals to stimulate the local general public and readers alike to rediscover the city from a cultural perspective.

HKTB Govt Director Mr. Dane Cheng said: “In-depth vacation experiences have turn out to be a main world wide pattern, and arts and culture are a important driver of this pattern. The Hong Kong Tourism Board has organized an ‘Art Month’ marketing for the previous nine yrs when worldwide activities were being held in city to produce city-large artwork vibes. As properly as the staging of substantial-scale occasions, new earth-course artwork landmarks these types of as M+ and the Hong Kong Palace Museum are also opening their doorways, boosting Hong Kong’s attract as an arts and cultural journey destination. As the city’s arts scene gets richer than at any time, the HKTB will make ‘Arts in Hong Kong‘ a calendar year-round advertising platform to raise awareness of the city’s usually-on, varied experience of arts and culture, and set up Hong Kong as an East-satisfies-West centre for international cultural trade.”

Supporting Intercontinental Functions and Selling Hong Kong Lifestyle to the Entire world

‘Arts in Hong Kong‘ is getting rolled out in May well with worldwide situations, including Artwork Basel Hong Kong and French Could, alongside with a sequence of unique neighbourhood jobs headlining a series of promotions to demonstrate that massive-scale art and cultural gatherings have returned to Hong Kong. The campaign will also kind element of the HKTB’s existing ‘Hong Kong Summer Treats’ marketing that encourages citizens to take a look at Hong Kong from new views.

The HKTB is performing intently with the organizers of worldwide arts activities staged in Hong Kong to boost their arrive at and affect. It has teamed up with Art Basel Hong Kong to host on-line excursions, for instance, and has invited Hong Kong artists to provide an explosion of color to the streets by displaying their inspirational operates on the city’s iconic trams.

The integration of arts and technological know-how is a quickly-rising trend, and the HKTB is stepping up its use of technological know-how to endorse artwork situations and cultural landmarks. It has manufactured a video to advertise the interactive digital truth expertise of French May’s highlighted programme Intraverse, and is supporting the advertising of the shifting image function The Form of Mild – a joint presentation by Art Basel and M+ – as very well as the Hong Kong Museum of Art’s outside artwork installation, Resonance-In-Sight.

The Hong Kong Tourism Board established the HKTB Youth Academy to strengthen the connections between youth and the community and inject new momentum into promoting Hong Kong tourism through a series of experiential and creative activities. (CNW Group/Hong Kong Tourism Board)

The Hong Kong Tourism Board proven the HKTB Youth Academy to improve the connections between youth and the community and inject new momentum into advertising Hong Kong tourism by a sequence of experiential and creative functions. (CNW Group/Hong Kong Tourism Board)

Three Surprises from ‘Arts in Neighbourhoods’

As well as its programme of big cultural situations, the HKTB is launching a array of promotions to encourage citizens to rediscover hidden gems of society in neighbourhoods throughout Hong Kong, and encounter the city’s thrilling atmosphere as an arts and cultural hub.

Surprise 1: Street exploration of 5 cultural themes

  • Wander by Previous City Central, Sham Shui Po and West Kowloon and explore a lot more than 20 cultural discovery hot places beneath five big themes.

  • The HKTB has created an interactive map with arts and cultural guides for every single sizzling location. The map incorporates interesting anecdotes, like the thriller at the rear of the embroidery of Chinese marriage gown tailor Koon Nam Wah Bridal.

Surprise 2: Find arts with an avatar

  • A browser-primarily based application has been established that permits readers to generate a custom made avatar with their individual cultural pursuits to enrich their neighbourhood experiences in a hybrid environment.

  • 3 approaches to roam with your avatar:

  1. Take a look at 3 designated very hot spots in person for a one of a kind AR interactive practical experience.

  2. Verify out Hong Kong Neighbourhoods’ sizzling places and choose snapshots.

  3. Acquire resourceful selfies with your avatar, anywhere, whenever

Shock 3: Community art exhibition delivers a journey by West Kowloon

  • The HKTB and the University of Hong Kong’s Section of Cultural and Artistic Arts are internet hosting a community artwork exhibition titled ‘Journey to West Kowloon‘ in June at the Artwork Pavilion in the West Kowloon Cultural District. Extra than 650 primary and secondary college students and college student artists have been invited to generate 250 West Kowloon-themed art items, which include 12 highlighted works by the department’s pupils.

Promoting Hong Kong to a world audience

In Canada and other abroad source marketplaces, the HKTB is organizing Hong Kong-themed arts gatherings in new formats, inviting Hong Kong Tremendous Enthusiasts energetic in the arts and cultural scene to showcase arts gatherings and elevate the city’s profile in the worldwide arts scene.

  • Digital tours with 1,000+ participants around the world:

  • Hong Kong-themed artwork recreated abroad:

Emily Tsang, a student of the Department of Cultural and Creative Arts of EdUHK, shared her inspiration for the art piece 'Aging' in the "Journey to West Kowloon" Community Art Exhibition. (CNW Group/Hong Kong Tourism Board)

Emily Tsang, a university student of the Division of Cultural and Artistic Arts of EdUHK, shared her inspiration for the art piece ‘Aging’ in the “Journey to West Kowloon” Local community Art Exhibition. (CNW Group/Hong Kong Tourism Board)

Locate out much more about ‘Arts in Hong Kong‘:
https://www.discoverhongkong.com/ca/take a look at/arts.html

Associates of the media can download the shots and video clips below:
HKTB Arts in Hong Kong Assets

Much more details about the worldwide situations, Arts in Neighbourhoods, and point sheets can be downloaded below.

Resource Hong Kong Tourism Board

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Watch original material to download multimedia: http://www.newswire.ca/en/releases/archive/May well2022/26/c1992.html

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