Ask A Gallery Owner | Pricing, Framing, and Approaching Galleries

Harmony Cardenas

Approaching Galleries

I acquired an e-mail from an artist who experienced taken a single of my workshops on doing the job with galleries and am posting his question alongside with my reaction in this article. Names and areas have been withheld.

Hi Jason,

Hope you are performing well? Just preferred to say once more how effective I thought the workshop was. I am near to finishing the book and that has been truly precious as well….the book provides the information in black and white, so if I will need to re-clean my memory about anything you talked about, I can uncover it in the reserve. I have a pair thoughts and desired your feed-back. I will check out to preserve it uncomplicated and immediate, as I am sure you are extremely busy!

My first issue is…..I am presently performing tricky at addressing my price ranges. I have finished a little bit additional investigation on the difficulty and have presented it significant assumed. I like the cost for every square inch components, but I am not sure how to involve the framing price. I initially assumed of incorporating the framing charge onto the value of the portray, but then understood, my framing prices may well fluctuate….relying on how I body them. For the previous 2 a long time, I have observed a body I like and planned on continuing to working with it exclusively…. it truly deal with my aesthetic and is a substantial good quality body for a very good rate.So, my issue is, must I lump it all collectively? Indicating, figure out a price for each sq. inch that consists of the framing expenses or, ought to I continue to keep people factors individual and just element in the framing on just about every painting? It would seem to me that by factoring it in all alongside one another, retains it very simple and quick to keep monitor of….but I am unsure. What are your ideas on this?

My other query worries approaching galleries. I have identified 1 possibly 2 galleries in _________ that I would like to strategy as my “local” gallery. ___________ is also a thought, but I have a painter close friend who, frankly is stiff competitors for me, and I considered it could be greatest to stay absent from ____________, and go for _________. I wouldn’t be ready to do both of those in any case, for the reason that of the exclusivity concern? (I would think….simply because the length between _______ and _______ is about 150 or so miles apart.) In addition, I would consider that I would want to technique a single gallery at a time and get the sure or no just before approaching a various gallery. I am a bit concerned about what you would do if both appeared intrigued, (what a terrific matter that would be!!)…. I would assume I would pick out the gallery with the finest come to feel and relationship.

I would really value your ideas when you get a chance!

heat regards,
G.D.
Artist

My Reply:

Many thanks so considerably for the email.

Permit me take your questions in buy.

Pricing: I truly like the strategy of you hoping to stick with the consistent framing equally from an aesthetic perspective and from a pricing standpoint – as I said in the workshop – consistency is significant. As significantly as factoring the framing price tag in, I advise that you challenging-wire it into the components, not incorporate it on prime. Galleries are heading to want a retail selling price from you and that will want to consist of the body, so it will simplify your life if it is involved. If there is some wide variety in pricing dependent on the sizing and moulding being employed, component in the highest achievable expense – that way you are lined and will have a small bigger earnings margin if framing costs are decreased on some parts. As an illustration, you may well have a 30 x 40. If you locate that your opponents are averaging about $1.75/ sq inch (just a random illustration selection) your retail would be $2,100. Say your framing value was $250 and the gallery fee 50%, your internet would be $800 (not such as your other content expenses, and many others.)

As significantly as approaching the neighborhood galleries you may well discover that the proximity to _________ isn’t a serious situation – but normally a superior strategy to check with the galleries as soon as you begin working with them. I would not be concerned way too a lot about the opposition situation possibly – permit the galleries decide if they sense it is way too close in model or matter. If ________ could be a excellent/practical sector for you, you really should pursue it. ____________ is significant more than enough for the two of you!

I also would not wait for an answer from just one gallery just before approaching one more – with just two in brain the chances of both of those accepting are not substantial, and should that come about you can then determine which you come to feel is the ideal suit (e mail me if that takes place and I will give you tips of how to enable the gallery you don’t go with down effortless). This is a bit of a figures video game and I would instead have you concentrating on 20-30 galleries to get 1 to symbolize you (the odds may perhaps not be quite that very low, but you want to cast as wide a internet as doable). There might not be approximately that lots of galleries suitable for your operate in __________, but I would guess there are within just your 250 mile radius.

You should permit me know if you have any additional thoughts or would like to go over additional. Seems like you are completely ready to spring into motion, which is excellent!

Jason

What Suggestions Would You Give?

Agree? Disagree? Have further ideas? Make sure you leave your opinions below.

 

Many thanks so substantially for the e mail.

 

Let me take your queries in get.

 

Pricing: I really like the idea of you making an attempt to stick with the steady framing both of those from an aesthetic point of view and from a pricing standpoint – as I stated in the workshop – regularity is essential. As considerably as factoring the framing price in, I propose that you tough-wire it into the system, not incorporate it on top. Galleries are likely to want a retail cost from you and that will need to include the body, so it will simplify your life if it is bundled. If there is some wide variety in pricing dependent on the measurement and moulding currently being used, aspect in the optimum possible price – that way you are included and will have a little larger revenue margin if framing expenses are reduce on some pieces. As an case in point, you could have a 30 x 40. If you find that your competition are averaging about $1.75/ sq inch (just a random illustration quantity) your retail would be $2,100. Say your framing price was $250 and the gallery fee 50%, your web would be $800 (not which includes your other materials prices, and many others.)

 

As much as approaching the community galleries you could discover that the proximity to _________ is not a authentic concern – but always a good notion to test with the galleries when you get started functioning with them. I would not stress as well much about the level of competition challenge both – permit the galleries make your mind up if they really feel it is too shut in design and style or matter. If ________ could be a superior/practical sector for you, you need to go after it. ____________ is major ample for the two of you!

 

I also would not wait for an reply from one gallery ahead of approaching a different – with just two in brain the prospects of equally accepting aren’t high, and must that come about you can then come to a decision which you sense is the best fit (e-mail me if that comes about and I will give you recommendations of how to let the gallery you really do not go with down simple). This is a bit of a quantities recreation and I would fairly have you focusing on 20-30 galleries to get 1 to symbolize you (the odds could not be really that very low, but you want to forged as wide a web as attainable). There may possibly not be virtually that many galleries appropriate for your operate in __________, but I would bet there are within your 250 mile radius.

 

Make sure you enable me know if you have any additional queries or would like to go over more. Appears like you are all set to spring into motion, which is wonderful!

 

 

 

JasonThanks so significantly for the electronic mail.

Enable me acquire your issues in buy.

Pricing: I seriously like the notion of you striving to stick with the steady framing both from an aesthetic perspective and from a pricing point of view – as I stated in the workshop – regularity is critical. As considerably as factoring the framing charge in, I propose that you challenging-wire it into the system, not incorporate it on major. Galleries are going to want a retail rate from you and that will need to involve the frame, so it will simplify your life if it is involved. If there is some wide range in pricing dependent on the sizing and moulding being used, component in the highest probable charge – that way you are covered and will have a small higher profit margin if framing prices are decreased on some pieces. As an case in point, you could possibly have a 30 x 40. If you locate that your competition are averaging about $1.75/ sq inch (just a random illustration amount) your retail would be $2,100. Say your framing price tag was $250 and the gallery fee 50%, your web would be $800 (not which includes your other material costs, and so forth.)

As considerably as approaching the community galleries you may find that the proximity to _________ is not a actual issue – but usually a superior idea to look at with the galleries the moment you commence working with them. I would not worry far too considerably about the competitors situation either – permit the galleries determine if they feel it is much too near in type or subject. If ________ could be a fantastic/practical marketplace for you, you need to pursue it. ____________ is massive sufficient for the two of you!

I also wouldn’t wait around for an reply from one gallery prior to approaching yet another – with just two in intellect the prospects of both of those accepting are not higher, and should that happen you can then come to a decision which you really feel is the ideal healthy (e-mail me if that happens and I will give you tips of how to permit the gallery you really do not go with down simple). This is a bit of a quantities sport and I would relatively have you targeting 20-30 galleries to get 1 to represent you (the odds may perhaps not be pretty that small, but you want to cast as broad a web as doable). There could not be almost that lots of galleries acceptable for your get the job done in __________, but I would bet there are within your 250 mile radius.

You should permit me know if you have any extra questions or would like to examine additional. Sounds like you are completely ready to spring into motion, which is good!

Jason

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